Jang Dong-gun Voted Korea’s Most Bankable Star
Who is the most popular star in Chungmuro, Korea’s Hollywood? The Chosun Ilbo asked the country’s 12 most influential film producers, who are thought to be the most realistic in evaluating the commercial value of actors and actresses, “How many viewers do you think a movie will attract across the country if it stars a certain actor or actress?” Based on the results, we have listed the most 10 appealing actors and actresses. This is the third survey of its kind after 2002 and 2003.

Clockwise from top left, Jang Dong-gun, Song Kang-ho, Kwon Sang-woo, Cha Seung-won, Cho Seung-woo, Kang Hye-jeong, Kim Sun-a, Lee Young-ae, Jun Ji-hyun and Moon Geun-yeong.
Jang Dong-gun and Moon Geun-yeong topped the list, with their pulling power estimated at 1.43 million people and 1.29 million people. Among the men, Jang was followed by Song Kang-ho, Kwon Sang-woo, Cha Seung-won and Cho Seung-woo, and among the women, Moon was followed by Jun Ji-hyun, Lee Young-ae, Kim Sun-a, and Kang Hye-jeong.
Picked by 10 out of 12 producers, Jang is now Korea’s most bankable actor. It seems the result reflects expectations for his movies “The Promise” and “Typhoon” scheduled for release late this year.
Moon, who has become the apple of everyone’s eye since she starred in the movie “My Little Bride” last year, emerged as a dark horse beating all-time favorite Jun Ji-hyun.
Han Suk-kyu, who ranked first in the first survey and 13th in the second, has dropped to 22nd place. Bae Yong-joon fell to a poor 28th place from sixth, showing that while he may be Japan’s favorite son-in-law, he certainly isn’t Korea’s.
Additional reporting from The New Paper on 25th October 2005:
Move over Bae Yong Joon - He’s the new hero
FILM producers love him as much as fans do.

Korea’s Jang Dong Gun is loved by fans and movie producers alike, drawing a whopping 11.7 million admissions for his recent movie.
Meet Jang Dong Gun, recently voted as South Korea’s Most Bankable Movie Star.
The 33-year-old actor is best known for his signature film, Brotherhood - the top-grossing Korean film of all time with 11.7 million admissions - and has two highly-anticipated upcoming titles, The Promise and Typhoon.
His pulling power is estimated to be 1.4 million people, according to a survey done by The Chosun Ilbo. It was based on the opinions of the country’s Top 12 most influential film producers.
Coming a close second is teen idol Moon Geun Young, 18, of Innocent Steps and My Little Bride fame. She attracts an estimated 1.3 million movie-goers.
Also in the Top 10 list: Jeon Ji Hyun (My Sassy Girl), Kwon Sang Woo (Love So Divine), Lee Young Ae (Sympathy For Lady Vengeance), Cha Seung Won (My Teacher Mr Kim), Kim Sun Ah (Wet Dreams), Cho Seung Woo (The Classic), Kang Hye Jung (Old Boy) and Song Kang Ho (JSA).
LEE BYUNG HUN NOT ON LIST
Interestingly, neither Bae Yong Joon nor his April Snow co-star, Son Ye Jin, made the list. He was ranked sixth last year, but fell to 28th position this year.
Also snubbed were Heavenly Kings Lee Byung Hun (A Bittersweet Life) and Won Bin (Brotherhood), despite their overwhelming popularity in Asia.
Instead, rising stars like Sang Woo and celebrity couple Seung Woo and Hye Jung are sizzling on the big screen.
Sang Woo has a notable new project, Running Wild, while Seung Woo and Hye Jung both scored at the box office this year with their films, Marathon (5.2 million admissions) and Welcome To Dongmakgol (7.1 million admissions) respectively.
Welcome was even selected as Korea’s nomination for Best Foreign Film at the upcoming Oscars.
All-time favourite Ji Hyun has a mega project, Daisy, coming up, which is directed by Hong Kong’s Andrew Lau (Infernal Affairs) and co-stars hunky Jung Woo Sung.
After her massive hit She’s On Duty, Sun Ah made a smashing crossover to TV with the Korean ratings champion, My Lovely Samsoon.
Also on a winning streak is Young Ae, whose historical drama, Jewel In The Palace, is taking China by storm. Last week, she also snagged a Best Actress award for Sympathy For Lady Vengeance at the Sitges International Film Festival in Spain.
Seung Won just turned in a hit in the action thriller, The Big Scene, while Kang Ho reportedly commands a guaranteed payment of up to 500 million won ($800,000).