Jewel in the Palace Jewel in the Palace




Chinese Mainland in Thrall to ‘Daejanggeum’

January 24, 2006

Jewel in the Palace

The vast Chinese mainland is mesmerized by the Korean historical soap “Daejanggeum, (A Jewel in the Palace).” Hunan TV, which started airing the program on Sept. 1 from 10 p.m. to midnight, is keeping up the advertising pressure, inviting Lee Young-ae, who plays the heroine, to China early next month, and designating the show’s theme song as compulsory repertoire for the five contestants remaining on “Super Girl,” a Chinese version of “American Idol.”

“Daejanggeum” topped the ratings chart with 14 percent in 31 cities across China as of Sept. 19 and is generating a Korean boom in economic, social and cultural fields.

Jewel in the Palace Gallery

CDs and books related to the show sell like hot cakes in Beijing, with the book accompanying the series taking sixth place in the fiction bestseller list last week.

Wedding photographers offer the heroine Janggeum’s bridal dresses at 7,000 yuan (W910,000), and many mothers are buying Korean traditional dress for their soon-to-be-wedded daughters. In Shanghai and Hunan, plastic surgery clinics are reportedly packed with women who want to look more like Lee Young-ae.

Not even the top ranks of the Communist Party are spared. Chinese President Hu Jintao told Moon Hee-sang, the leader of the ruling Uri Party, last week it was a shame his busy schedule keeps him from watching every episode. Top Chinese legislator Wu Bangguo, No.2 in the party hierarchy, said in a private conversation that he enjoys watching “Daejanggeum” because his wife loves Korean TV soap operas. Chinese media last week reported a housewife threw herself in the river because her husband did not let her watch the show.

The Chinese media evaluates the trend favorably. The newsletter of the Culture Ministry said the series “is in the forefront of promoting Korean culture to the world by showing Korea’s history, culinary and fashion culture and the spirit of national pride.

The China Youth Daily said “all Chinese people” love “Daejanggeum”; romantics are indulged in the love story, the ambitious are inspired by the strong will of Janggeum, and gourmets are absorbed in the food. The people of China rediscover lost dreams and social values in the soap, the paper said.

Source: Digital Chosunilbo 30 Sept 2005

56 Comments »

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  1. i love you jang geum … will you marry me…?

    Comment by waldo — January 27, 2006 @ 1:22 pm

  2. Isn’t the show wonderful I could just watch it 10000000 times without grttimg tired of it, and jang geum is so pretty don’t you think?

    Comment by Cheryl — January 27, 2006 @ 3:10 pm

  3. ME LOVE THE SHOW JEWEL IN THE PALACE, HOW ABOUT YOU?

    Comment by Cheryl — January 27, 2006 @ 3:16 pm

  4. I like this telenovela, its reminds our government in the Phils. The story teaches a lesson on how to be patience and courage. Not only that, to be a good thinker and invent something new. I remembered Gerard Paguibitan as one of the character in this novela. He reminds me of the stepfather of Jeum Geong who was antics and laughing stuff.Pleaseatch this telenovela. It a good film. I love you Lady Choi and Yeoung-roh…

    Comment by Tomas Ganiron Jr — January 27, 2006 @ 5:47 pm

  5. dae jang geum never gives up. i like her personalality. shes always working hard 2 achieve her goals. this is the most interesting movie i’ve ever seen be4!

    Comment by sam — January 30, 2006 @ 4:16 am

  6. i saw already the 19 cd’s of the story of jageum, ang ganda talaga, hindi ka magsasawa sa panood,it has a lesson of courage and faith to yourself. The King called her the Great Jangeum, in the past history of Korea. she became the best cook and the best doctor at that time. She is the first doctor who applied surgery to her patients.

    Comment by chew — January 30, 2006 @ 8:24 pm

  7. Putsa!!!! Jang geum will help yon sang to give birth with her child to the king! Yes yon sang will become a queen. Makaka triangle pa ni jang geum sa hari!

    Comment by joyce — January 31, 2006 @ 6:28 pm

  8. Amazing face!

    Comment by karthik — February 1, 2006 @ 12:25 pm

  9. THANKS FOR ALWAYS PUTTING UP NEWS AND INFOMATION ABT THE DRAMA + THE ACTORS/ACTRESS

    Comment by da chang jin lover — February 2, 2006 @ 1:01 am

  10. The story last night, February 1 (10pm, Manila Time), is a heart stopper. Tonight will be another powerful chapter on our favorite Jewel in the Palace. More and more people in Globe Telecom are watching this program every night. Our motto: “Sa Jewel in the Palace, Walang Kakalace”.

    Comment by jerome — February 2, 2006 @ 9:21 am

  11. i love jewel very much and i love janggeum,your my insperation.hope see you next asisn novela i love you.gud luck

    Comment by angel — February 2, 2006 @ 12:08 pm

  12. …..ang ganda tlaga ng story!!!lalo na c jang guem…dbah!!!!…..

    Comment by rheza_duran — February 2, 2006 @ 4:36 pm

  13. good job for all of u guyz! im ur n0. 1 fan! i dont know what im going to say! one thing i want to say about your program… i love your show so much. everytime i watch your show, im feel im in this world! i love you guyz!

    Comment by justin — February 2, 2006 @ 7:39 pm

  14. good job for all of u guyz! im ur n0. 1 fan! i dont know what im going to say! one thing i want to say about your program… i love your show so much. everytime i watch your show, im feel im in this world! i love you guyz!

    Comment by justin — February 2, 2006 @ 7:42 pm

  15. Last nights episode (Feb 2, Manila time) was tagged as the darkest chapter of the story as Lady Han died. It is indeed a sad moment for every followers of the show. Let’s see the next chapters of the story. Every chapter makes me more excited, can’t wait to watch it again.

    Comment by jerome — February 3, 2006 @ 9:38 am

  16. angn ganda

    Comment by may-ann — February 3, 2006 @ 11:03 am

  17. ang ganda ni jam….ay ni jang geum pla

    Comment by may-ann — February 3, 2006 @ 11:06 am

  18. i really really really love JEWEL IN THE PALACE…..

    Comment by JUNNAH — February 3, 2006 @ 11:57 am

  19. wow its a great korean novel.its hard to believe tha they have a people like lady choi,and also its hard to believe that has jang guem full of strength.grabe ang ganda ng kwento.

    Comment by maribel — February 3, 2006 @ 4:12 pm

  20. Ang ganda talaga ng story ni Jang Geum! Sana agahan ito Gma7

    Comment by rea — February 3, 2006 @ 4:35 pm

  21. i really love watching jewel in the palace especially the episode where jang geum discovered that lady han was her mother’s dear best friend.naiyak talaga ako.and last nights episode was morbid.i assure u na lahat ng nakapanood ay umiyak.nakaklungkot hindi na naten mapapanood na magkasamang nagluluto sina lady han at jang geum.bat kasi namatay pa si lady han e,naiiyak tuloy ako.haay.guys send naman kayo ng pics ni jang geum at lady han saken.

    Comment by joan — February 3, 2006 @ 6:28 pm

  22. i really really watch jewel in the palace……………
    and i really really love jewel in the palace…………
    hope you can visited our country philippines

    Comment by PAMELA — February 3, 2006 @ 9:44 pm

  23. a heart stopping…recommended to all…a medicine for all of us….all cried out episodes….i love dae jang geum…..one million times….

    Comment by jean — February 4, 2006 @ 1:21 pm

  24. FANTASTIC NOVELA, AND CHARACTERS, IM SELDOM WATCH TV SERIES LIKE THIS…MORE POWER…MAY I ASK SOMETHING MS LEE YOUNG AE…YOU KNOW HOW TO SING WITH ME…JOKE…MORE POWER…

    Comment by DNEO — February 4, 2006 @ 7:57 pm

  25. help to send I its picture jang geum please…..trim

    Comment by dimas — February 7, 2006 @ 1:07 am

  26. Jewel in the palace is number 1 koreanovela & phenominon.Lee young ae is the best actress for me!

    Comment by Roger — February 11, 2006 @ 2:12 pm

  27. hi… im the new fan of ms. yang mi-gyeong a.k.a lady han…

    im abin (f) from philippines and im 17 years old

    Comment by abin — February 11, 2006 @ 8:11 pm

  28. im touch the sotry of jewel in the palace.i see soon her in the philippines, its nice that i watch the most famous soap in korea.

    Comment by ernie llacer — February 14, 2006 @ 2:03 pm

  29. dae jangeum is very popular in the philipphines i love you dae jang geum

    Comment by cindy — February 14, 2006 @ 5:39 pm

  30. no words would fit to my appreciation to this drama series….
    i really admire you jang geum!!! hope we see each other personally..

    Comment by francis b. dela cruz — February 15, 2006 @ 6:58 pm

  31. no words would fit to my appreciation to this drama series….
    i really admire you jang geum!!! hope we see each other personally..
    hope can come to visit Philippines.

    Comment by francis b. dela cruz — February 15, 2006 @ 7:11 pm

  32. I am a fan of Jang Geum and Lady Han ;) . Really love this story. It’s very popular in Indonesia.

    Comment by Sharon — February 20, 2006 @ 11:39 am

  33. im bob from philippine…..
    i like jewel in the palace
    coz… ang dame aral na mapupulot…
    ende sya pang kusina…
    maraming aral sa buhay…
    kung pano nya ilaban ang kanyang takot,lukot,at lahat ng kahirapan…
    sana ganon din ako tulad ni “Dae Jang Geum”

    Comment by bob-jayson — February 23, 2006 @ 12:46 am

  34. Jewel in the Palace teaches people not only about love but also courage and responsibility that life is really not a matter of chance but a matter of choice. Jang Geum proved herself worthy of her destiny and nothing could be more fullfilling than that. I hope more koreanovelas would stick to this kind of story. what i mean is, Jewel speaks of a persons passion and the courage to fight for it. it does not have to be love for a certain somebody all the time right? it can be the passion to be the best chef or the best doctor. To the creators and makers, cast and crew of Jewel in the Palace, i wish you all the best and may you produce more life meaning stories and have many more porjects to come. ^_^

    Comment by Joubi — February 26, 2006 @ 4:24 pm

  35. to all the casts i bow to you most specially to the director. its beyond words. thank you.

    Comment by teran — February 27, 2006 @ 2:09 pm

  36. wo ai ni jang geum!!

    Comment by Miko — March 1, 2006 @ 12:03 pm

  37. when I watch that serial, I’m very like b’coz from that serial I learn many lesson between the kind and bad, how to survive, sometimes I thought I’ll be a traditional doktor(how yuo say in korean language?), etc. I always watch 5 times in a week but now the serial almost end. I hope I can watch u’r serial again. tahks, Deni From INDONESIA

    Comment by DENI PRIYA PRASETIA — March 3, 2006 @ 12:00 pm

  38. jang geum so cute!!

    Comment by rina — March 4, 2006 @ 8:32 am

  39. HI!!!!! ALAM MO NAPAKA GANDA TALAGA NG JEWEL IN THE PALACE…
    NAKAKAINLOVE TALAGA SI JANG GEUM…………MAHAL KO NA NGA SYA EH..

    Comment by ALBERT ENRIQUEZ — March 5, 2006 @ 1:32 pm

  40. Ahn nyong haseyo…?(sorry if iam wrong..!)
    Pilm ne apik tenan yak rek…!
    Slm ya buat lee young ae sm ji jin hee…sarangi
    _gamsa hamnida_ from Indonesia

    Comment by tyiea,shanti and yuni — March 8, 2006 @ 2:58 pm

  41. u know ang ganda ng story ng jewel in the palace at yun pagmamahalan nila kapitan at ni jang geum at ang ganda talaga ni jang geun pag nakikita ko si jang geum para ako nagiging lalaki kahit na babae ako i this chinovela i have many to learn about cooking and ang pogi ni kapitan jung ho

    Comment by quirrah trish — March 12, 2006 @ 6:43 am

  42. hi!!! i love this chinovela and very fantastic ang ganda ni jang geum sa tuwing nakikita ko si jang geum para akong nagiging lalaki kahit na babae ako at na in love ako sa loveteam nila ni kapitan jung ho ang pogi ni kapitan wala akong masabi sa pogi niya once again iiiiiiiiiiiiiiiiiiiiiiiiiiiii llllllllllllllllllllllllllll ooooooooooooooooooooooo vvvvvvvvvvvvvvvvvvv eeeeeeeeeeeeeeeeeee jang geum at kapitan jung ho

    Comment by quirrah trish — March 12, 2006 @ 6:56 am

  43. MAGANDA TALAGA ANG JEWEL.SUPER KAYA LANG SANA HABAAN NAMAN ANG ISTORYA KASE MAS MAHABA ANG COMMERCIAL KESA SA PALABAS. ANG GANDA TALAGA NI JANGEUM.SANA MAKAPUNTA SYA DITO SA PINAS AT GUMAWA NG PELIKULA.

    Comment by ARMAN RESURRECCION — March 16, 2006 @ 4:43 pm

  44. e mail me pls. fans of lady han kahit maigsi lang pansinin nyo ako pls.

    Comment by Melody Anne Castro — March 19, 2006 @ 11:31 am

  45. Yes.

    Comment by lees — October 6, 2006 @ 11:44 am

  46. Thanks :) silly me.

    Comment by Nick — October 12, 2006 @ 2:15 pm

  47. hi very very hot. i see your serial in iran . you very good played. send massage and picturs for me to ferdovsi86@yahoo.com goodbay . tanks

    Comment by mohammad — March 6, 2007 @ 11:40 am

  48. I think , you are best actress in the world
    Please send me same picture of your self
    Tanks
    I LOVE YOU

    Comment by Morteza Soltan Abadian — April 4, 2007 @ 1:21 pm

  49. Hi jang geum… I’m Morteza Soltan Abadian
    You are best actress in the world
    Plese send some other picture to
    THANKS
    I LOVE YOU

    Comment by Morteza Soltan Abadian — April 4, 2007 @ 1:27 pm

  50. wow . . . . . .relly it was wonderfull. . . . . .. . . i love all of u . . .spesial: Mrs. Yang Mi Kiung . . . ( Us . . . all of Iranian Are Your FAN ) GOD BLESS ALL OF YOU

    Comment by sa hand — May 12, 2007 @ 4:37 am

  51. Hi jang geum… I’m Morteza Soltan Abadian
    You are best actress in the world
    Plesae send some other picture to “ms_shokooh@yahoo.com”
    THANKS
    I LOVE YOU

    Comment by Morteza — June 20, 2007 @ 6:45 am

  52. hello

    Comment by hamidmid — June 26, 2007 @ 7:56 pm

  53. wala manlng bang picture ni yon sang lee jan??? request nmn p0h,,,

    Comment by Name-Less — August 25, 2007 @ 8:17 am

  54. Hello,LEE YUONG AE
    My name is veria.
    Iam Iranian.
    I see you in The movie Dea Jang Geum and I enjoy by movie.
    please take your email.
    Googbye,WITH THE BEST WISHES FOR YOU

    Comment by veria — September 6, 2007 @ 5:20 pm

  55. i love jang geum

    Comment by malika — July 11, 2008 @ 9:41 pm

  56. you did a good job this history is very good history but I want to know i I can get all sison of this firm in our countrier meny people are proud of this film we let every fing when it passes on TV for seeing it care without boder

    Comment by salvator masabo — December 25, 2008 @ 7:50 pm

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Jewel in the Palace Korean Drama Jewel in the Palace - Dae Jang Geum Korean Drama