Daejanggeum fever in China spawns events covering tourism, Korean cuisine
March 11, 2006Events trying to capitalize on the fever in China surrounding a Korean TV drama series are being organized by two Korean public corporations in a bid to promote Korean cuisine and tourism among Chinese tourists.
The Korea National Tourism Organization (KNTO) said on Friday (Sept. 30) that it will hold a string of sessions first in Shanghai to promote Daejanggeum among the Chinese press and travel agencies next month after China’s national holiday ends. After Shanghai, the session will move to Beijing and other major Chinese cities.
Daejanggeum is a historical TV drama set in the 16th century royal court of the Joseon dynasty. It has a storyline similar to other famous historical TV soap operas: the main character, Janggeum (starring actress Lee Young-ae) overcomes all difficulties facing her and works her way to success.
In the explanatory sessions, Gyeon Mi-ri, who plays the arrogant and ambitious Lady Choi, and other performers will show up to promote Daejanggeum, which has been aired on Chinese TV channels beginning in September.
A spokesman for the KNTO said it had been organizing a Daejanggeum travel package in partnership with the Shanghai Airlines and a Chinese travel agency since June in hopes that the Daejanggeum fever will be translated into a fever of Korea visit in light of a growing increase in the number of Chinese touring Korea after the drama began to be shown.
The Korea Agro-Trade Corporation, for its part, is planning to hold an autograph-signing meeting by Yang Mi-gyeong, one of main performers of the drama series, soon on the occasion of the World Food Fair to be held in Shanghai. The event was intended to provoke a fever of Korean food in China, where, unlike elsewhere in Asia, Yang is more popular than the title-holder Lee Young-ae.
The Shanghai media gave a prominent coverage to Yang with a headline “A meeting with Lady Han,” when she stopped in Shanghai early this week following her visit to Changsha, Hunan Province, to mark the beaming of her work there.
Saying that a cuisine market is where the fever of Daejanggeum can matter most, an official with the agro-trade corporation in Shanghai expressed the hope that the drama’s success could explore the possibility of Korean food making inroads into the Chinese market.
Source: Korea.net 1 Oct 2005
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Ang ganda talaga ng jewell in the palace lalo na si jang geum ang galing niya. idol ko siya!
Comment by Raymundo — March 12, 2006 @ 1:41 am
hi 2 my idol Dae Jang Geum,i really like wathing your series movie Jewell in the Palace coz u look like my wife rowena patricio.More power t2 your show .I love you very much my idol.
Comment by Pepito — March 12, 2006 @ 1:48 am
Ang galing ng story , very inspiring , bonding time na rin namin ng maga bata pag time na ng Jewel in the Palace .
Comment by narlyn — April 18, 2006 @ 3:01 pm
Lee Young-ae and Ji Jin-hee are sooooooo compatible how i wish theyre be together but sad to say that Ji Jin-hee is already married but its okay coz for me both of them are still the best!!!!!
Comment by Jeizle F.Tumampos — July 14, 2006 @ 12:19 pm
Thanks for the subtitles it made the show very enjoyable to watch. I just loved it!
Comment by papu — September 21, 2006 @ 2:32 pm
love
Comment by masood — July 12, 2007 @ 2:06 am
i really love jewel in the palace…the story is really amazing and very inspiring..i learned a lot..it shows master and disciple relationship,good leadership,parents and child relationship,friendship,love life,success,loyalty,story of life and never giving up,health,learning how to forgive,satying humble…whew what more can i say!its very educational…i also like lee young-ae and ji jin-hee loveteam…also,whenever i see them preparing foods in the royal kitchen and present it the royal family,it made me crave for those foods which i never ever tasted because those are not the foods that i usually eat..i am also studying how to cook now…thanks for a very wonderful story!
Comment by cristina — July 17, 2007 @ 7:11 pm
do you anderestand pershian?
pas ilove you doostat daram havarta
jigar mani lee young
miam korea pishet
beboosamet
Comment by sepehr(mi_jango2002) — August 18, 2007 @ 8:13 pm
Hey, your drama is on air in Zimbabwe, its sad it came late but we are enjoying every moment of it. I sometimes get emotional over lady Choi’s actions but i like the way she looks when she is angry. And lady han you really were a mother figure
Comment by Joey Mutasa — April 1, 2008 @ 10:53 pm