The Center for Korean Studies held a symposium on Nov. 11 to examine “Korean wave,” the phenomenal popularity of South Korean T.V. dramas and films in Hawai’i and Asia, exemplifying the popular T.V. drama “Daejanggeum.”
“Daejanggeum,” which translates to “Jewel in the Palace,” is a historical drama that set new highs in television ratings in South Korea in 2003-2004. It airs in Hawai’i, Japan, Hong Kong, Taiwan and China.
“Daejanggeum” is based on a historical figure, Janggeum, who was the only woman to serve as head physician to the king in the Joseon Dynasty of the 16th century.
Yukie Hirata, from Yonsei University in Korea, is studying the “Daejanggeum” craze in Japan. “‘Daejanggeum’ made the Japanese get interested in Korean culture more deeply,” Hirata said. “First, this drama achieves the diversification of audience for a Korean drama in Japan. Second, various networks via the Internet, which discuss ‘Daejanggeum,’ are forming in Asia.”
Phyllis Chiao, a University of Hawai’i at Manoa graduate student, studied the “Daejanggeum” craze in Taiwan. “Korea’s Confucianism has similarity with Taiwanese culture, but there is dissimilarity, such as different food,” she said.
Chiao pointed out that this drama intensified “Korean wave” in Taiwan. According to Chiao, Taiwanese watch the drama because it has a good storyline, human relationships, attractive actors and cultural diversity. When the show aired in Taiwan in May 2004, it was the most viewed program of the season.
Tom Larsen, president of YA Entertainment, produced the English DVD version of “Daejanggeum.” Larsen said Korean dramas are successful in the United States.
“Korean dramas are a different kind of entertainment for a U.S. audience,” he said. “The U.S. audience is tired of what the major networks are putting on the T.V., such as violence.”
Fans at the symposium were able to meet actor Im Ho, who plays the king in “Daejanggeum.” Also featured were Korean cooking demonstrations and a performance by the Chung-Ang University Culture Band.
Nora Muramoto, one of the founders of Hawai’i Korean Drama Fan Club, said, “I felt more related to the drama after attending this symposium. I learned its clothing, food, music and even subtitling.” She said she believes “Korean wave” in Hawai’i will continue as long as Korean dramas are brought here.
“I learned there is ‘Korean wave’ beyond Asia,” Daniel Tung, a fan of “Daejanggeum” who came from Toronto to attend the symposium, said.
Theodore Jun Yoo, UHM history professor and one of the symposium organizers, said, “These events are to help introduce Korean culture, such as clothing and food, via Korean dramas for the public.”
Source: Ka Leo O Hawaii 15th November 2005